Understanding Media:The Extensions of Man - Marshall McLuhan (Book)

McLuhan first proposed the concept that the medium is the message. In other words, the content of this information is usually another medium, and this medium will create another environment around people. In this book, he explained this concept whit the bulb as an example. He said: " A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence."

 

Through this example, I rethought the process of reading the newspaper. When the newspaper is a medium, its message is text; when the text is a medium, its message is language; when the language is a medium, its message is the process of thinking. Every medium embodies our sensory characteristics, which gradually weakens our perception. This explains another opinion by McLuhan; the medium is an extension of man. In other words, layers of media surround us, and we have become the "message" among them.

Simulacra And Simulation - Jean Baudrillard  (Book)

"Simulacra" is one of Baudrillard's most classic theories. He believes that it is the help of the media that has accelerated the decline of modern productive society to the postmodern simulacra society. Baudrillard also described how advanced electronic media such as television and internet have created a virtual, illusory world for the public. They have created a "simulation culture."

 

In fact, I really agree his theory. In postmodern society, the meaning of dissemination of content has exceeded the meaning of the existence of the media. Mass communication does not refer to certain real objects and the world. Instead, one symbol refers to another symbol, one item refers to another item, and one consumer refers to another.

 

When I create "digestion" and "invisible world", this book provided the theoretical basis for me. In the daily life of media communication, there are many examples. They don't need to imitate reality, but they can produce reality, such as movies, advertisements, TV series, fashion magazines, and so on. They shape the aesthetic tastes of humans, diet, clothing habits and lifestyles.

 

The newspaper is the same. So I analysed the problems of contemporary media from Baudrillard's perspective on the media, then integrated into my work, and tried to find evidence that the media created surrealism. hyper-reality.

One and Three Chairs - Joseph Kosuth (Artwork)

In his work, he shows three ways to express a chair. It is a photo of a chair, a description of the chair, and a real chair. His work discusses the existence and meaning of the object through these three expressions. This object can be reproduced by photography or painting, and finally becomes the " simulacrum", the description of the text symbolizes the logic of human thinking, but these two things are one-sided and misunderstood expressions relative to the chair on the space.

In my work, I started to rethink news events from this perspective, and I found that the logic is the same. Because we cannot know whether the events reflected by the media are real or reprocessed. This is like a photo taken by a camera, they show the same things but their essence is different.

Walled Unwalled - Lawrence Abu Hamdan (Artwork)

Lawrence Abu Hamdan explores the complex associations between sound, listening, language, politics and the production of truth. He often talks about the role of sound and sound in the context of human rights and law, and he emphasizes the deeply political nature of sound as a material.

 

I saw this work in the exhibition of turner prize19. In this work, He studied a series of legal cases that obtained evidence through walls, doors or floors. He focuses on the crimes that go through the limits of perception. He also considered why a solid structure could not stop the flow of information or maintain barriers between private and public spaces. He explores the human feeling from the sound. This is a point that I really like his work. From the sound of his works, it seems that I have automatically restored various stories and environments in my consciousness.

 

In the creative method, he mixes different sound tracks, which are played through the gallery's speakers. Some sounds can cause strong emotional resonance, such as the ringtone of an ice cream cart, which is reminiscent of childhood. Because the concept of my creation in my work is often rooted in a sense of movement and indeterminacy, so his work is undoubtedly a good guide for me.

Current Disturbance - Mona Hatoum (Artwork)

  This work is composed of 240 wire cages, each of which has a light bulb inside, which is more like a prison from a visual point of view. When sound and vision are combined, the work creates a feeling of high-voltage charging, and it will cause a sense of oppression to the viewer, which is suggesting the oppression from society and country. And we all exist in this environment.

In my opinion, the artist wants to stimulate viewers to think about the deeper meaning through this sensory stimulation, which includes questioning the society and the concept of captivity and freedom. And these things remind us to question the surrounding environment and the meaning of things around us. Besides, his ideas inspired me to think about the contemporary social environment.